You’re a contractor in one of the coolest trades. The performance of spray foam is being revealed to the masses on TV reality shows, YouTube channels, Instagram posts and TikTok videos.
TIP #1: Next time you’re near a past customer’s job site, record a 60 second video talking about what you did for them and how they viewed your performance. Then post it.
TIP #2: Set up a “click to call” button on your Facebook page and Google My Business listing. Make sure to set up proper voicemail.
TIP #3: Add a blog to your website and occasionally write about your customers. Then take some of that content, break it up, and create engaging social media posts.
TIP #4: Tell a story on social media. And tell it with emotion. Talk about the problems your target audience faces and how you help solve them.
TIP #5: Identify your ideal customer and think about what frustrates them. Then create a social media post about that frustration and how you specifically solve it.